Lost Minds Media
Independent Voices Shift the Narrative Starting in the South Independent Voices Shift the Narrative Starting in the South Independent Voices Shift the Narrative Starting in the South Independent Voices Shift the Narrative Starting in the South
73%
of voters in the South & Midwest say mainstream media doesn't reflect their community or lived experience.
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$6.2B
spent on political advertising in 2024 that failed to move key demographics in battleground states.
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more trust placed in independent creators vs. traditional media outlets.
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33M+
people reachable across the Lost Minds creator network.
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Audiences

Audiences we serve.

$
Funders & Investors
Invest where it moves the needle.

Lost Minds Media is building a network of independent creators with deep roots and trust in the communities that decide elections and shape culture. If you're funding media infrastructure, narrative change, or civic engagement, this is where that money moves the needle.

Become a Partner →
Campaigns & Advocacy Orgs
Reach your target audiences with the right message.

Traditional political comms hit a wall: the messenger, not the message, is the problem. Lost Minds creators talk to these communities every day as trusted neighbors, not spokespeople or hired influencers. That's the difference between being heard and being tuned out.

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Brand & Media Partners
Collaborate with the collective.

We work with nonprofits, newsrooms, and civic institutions alike to build partnerships that extend reach and redefine what journalism and content looks like in America's most overlooked regions.

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Who We Are · The Work · Why It Matters

Built by the people the story is about.

Lost Minds Media was built by and for creators who were told their stories were too local, too niche, or too complicated for the mainstream. We're journalists, filmmakers, podcasters, writers, and organizers — working in Memphis, Kansas City, Jackson, Louisville, and the places the media map treats as flyover.

We invest in creators, infrastructure, and collaborations that let independent voices reach audiences mainstream media and traditional political comms can't. We're done waiting for permission.

01
Amplify
Platform, distribution, and audience development that builds sustainable, independent reach.
02
Collaborate
Cross-city, cross-platform connections that make the collective stronger than any single voice.
03
Shift the Narrative
Trusted creators that reach communities where top-down messaging fails every time.

"The stories that matter most are rarely the ones that get told. And the people who know them best rarely have the platform to tell them."

Political campaigns spend billions on communications that bounce off the communities they need most — because the messengers aren't trusted. Lost Minds creators already have that trust.

Our geography
KS MO IL IN MI OK AR TN KY OH TX LA MS AL GA TX LA FL Kansas City Midwest Detroit Midwest Memphis South Louisville Midwest Jackson South Atlanta South New Orleans South St. Louis Midwest South Midwest Network And the towns between them that never make the map.

"The people closest to the story have always known what comes next. We're just finally giving them the mic — and the platform to back it up."

Lost Minds Media
The Collective

Meet the creators.

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SR Documentary
Seeking Rents
Memphis, TN

Documenting the stories of working-class Memphis that never make the evening news. His work has reached over 2M people across platforms.

View his work →
DW Journalism
Danielle Washington
Jackson, MS

Investigative journalist covering environmental justice in the Deep South. Formerly local TV — now reaching 10× the audience independently.

View her work →
TR Podcast
Terrence Rhodes
Kansas City, MO

Host of one of the Midwest's most-listened political podcasts — street-level analysis that national media can't replicate.

View his work →
+
Your story
belongs here.

The collective is growing. If you're an independent creator interested in a supportive network, we want to hear from you.

Apply to Join →
Work With Us

Let's talk.

Whether you're a funder, campaign, advocacy org, or institutional partner, we want to hear from you. Tell us what you're trying to do. We'll tell you how we can help.

We're early, intentional, and moving fast. Join us to change the narrative together.

We read every submission and respond within 3 business days.